{"id":30782,"date":"2025-07-03T09:10:11","date_gmt":"2025-07-03T08:10:11","guid":{"rendered":"https:\/\/www.cinc.com\/?p=30782"},"modified":"2025-07-03T09:10:12","modified_gmt":"2025-07-03T08:10:12","slug":"ha-dentendre-una-ia-que-estas-exercint-el-teu-dret-de-proteccio-de-dades-laepd-ho-aclareix","status":"publish","type":"post","link":"https:\/\/www.cinc.com\/ca\/ha-dentendre-una-ia-que-estas-exercint-el-teu-dret-de-proteccio-de-dades-laepd-ho-aclareix\/","title":{"rendered":"Ha d\u2019entendre una IA que est\u00e0s exercint el teu dret de protecci\u00f3 de dades? L\u2019AEPD ho aclareix"},"content":{"rendered":"\n<p>L\u2019Ag\u00e8ncia Espanyola de Protecci\u00f3 de Dades (AEPD) ha publicat un nou criteri jur\u00eddic que respon una pregunta clau en l\u2019era de la intel\u00b7lig\u00e8ncia artificial:<\/p>\n\n\n\n<p>Qu\u00e8 passa si una persona vol exercir un dret (com acc\u00e9s, rectificaci\u00f3 o supressi\u00f3) i el sistema automatitzat no ho ent\u00e9n ni ho processa?<\/p>\n\n\n\n<p>Segons aquest nou criteri, l\u2019AEPD estableix que el responsable del tractament ha de garantir que els sistemes basats en IA (com xatbots o formularis autom\u00e0tics) s\u00f3n capa\u00e7os de detectar que un usuari est\u00e0 exercint un dret reconegut pel Reglament General de Protecci\u00f3 de Dades (RGPD). Si el sistema no ho fa, no \u00e9s nom\u00e9s un problema t\u00e8cnic: pot ser una infracci\u00f3 de la normativa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La IA no pot ser una barrera per a la Protecci\u00f3 de Dades<\/h2>\n\n\n\n<p>Els drets en mat\u00e8ria de protecci\u00f3 de dades s\u2019han de poder exercir de manera f\u00e0cil i efectiva, fins i tot quan el canal \u00e9s una eina automatitzada. Si la IA no reconeix una sol\u00b7licitud com l\u2019exercici d\u2019un dret, o no la tramita correctament, l\u2019empresa pot estar vulnerant el RGPD.<\/p>\n\n\n\n<p>A m\u00e9s, que el sistema no estigui \u201cprogramat per entendre-ho\u201d no eximeix el responsable de la seva obligaci\u00f3. \u00c9s l\u2019empresa qui ha de posar facilitats, no el ciutad\u00e0 qui ha de con\u00e8ixer l\u2019argot jur\u00eddic exacte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 han de revisar les empreses?<\/h2>\n\n\n\n<p>Aquest nou criteri afecta totes les empreses que utilitzen sistemes autom\u00e0tics d\u2019atenci\u00f3 a l\u2019usuari. Cal revisar si:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El sistema \u00e9s capa\u00e7 de detectar una petici\u00f3 de dret, fins i tot si est\u00e0 expressada en llenguatge natural.<\/li>\n\n\n\n<li>Hi ha un canal alternatiu o atenci\u00f3 humana disponible.<\/li>\n\n\n\n<li>Es garanteix que totes les sol\u00b7licituds arriben al delegat de protecci\u00f3 de dades o al responsable corresponent.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tamb\u00e9 cal protegir les dades en entorns automatitzats<\/h2>\n\n\n\n<p>En un entorn digital, no es pot deixar en mans de la tecnologia el respecte pels drets fonamentals. L\u2019\u00fas d\u2019IA ha d\u2019estar alineat amb el compliment del RGPD i garantir que les persones poden mantenir el control sobre les seves dades personals.<\/p>\n\n\n\n<p>m a revisar els teus sistemes digitals i automatitzats perqu\u00e8 l\u2019exercici dels drets en protecci\u00f3 de dades estigui garantit, tamb\u00e9 quan hi interv\u00e9 una IA.<\/p>\n\n\n\n<p>Si la teva empresa fa servir xatbots o formularis automatitzats, des del nostre Departament de <a href=\"https:\/\/www.cinc.com\/ca\/assessoria-dempreses\/proteccio-de-dades\/\" target=\"_blank\" rel=\"noreferrer noopener\">Protecci\u00f3 de Dades<\/a> podem ajudar a complir amb l&#8217;RGPD i evitar errors que poden acabar en sancions. <\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-4047a46e\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-5603d6bb wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.cinc.com\/ca\/contacte\/\" rel=\"follow noopener\" target=\"_blank\" role=\"button\"><div class=\"uagb-button__link\">Contacta amb nosaltres<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quan la IA no ent\u00e9n que est\u00e0s exercint un dret, el problema no \u00e9s t\u00e8cnic: \u00e9s legal. Descobreix qu\u00e8 exigeix ara l\u2019AEPD.<\/p>\n","protected":false},"author":8,"featured_media":30784,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,103],"tags":[],"class_list":["post-30782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assessoria","category-proteccio-de-dades"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.cinc.com\/wp-content\/uploads\/proteccion-datos-ai.webp","uagb_featured_image_src":{"full":["https:\/\/www.cinc.com\/wp-content\/uploads\/proteccion-datos-ai.webp",1920,1080,false],"thumbnail":["https:\/\/www.cinc.com\/wp-content\/uploads\/proteccion-datos-ai-150x150.webp",150,150,true],"medium":["https:\/\/www.cinc.com\/wp-content\/uploads\/proteccion-datos-ai-300x169.webp",300,169,true],"medium_large":["https:\/\/www.cinc.com\/wp-content\/uploads\/proteccion-datos-ai-768x432.webp",768,432,true],"large":["https:\/\/www.cinc.com\/wp-content\/uploads\/proteccion-datos-ai-1024x576.webp",960,540,true],"1536x1536":["https:\/\/www.cinc.com\/wp-content\/uploads\/proteccion-datos-ai-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/www.cinc.com\/wp-content\/uploads\/proteccion-datos-ai.webp",1920,1080,false],"gform-image-choice-sm":["https:\/\/www.cinc.com\/wp-content\/uploads\/proteccion-datos-ai.webp",300,169,false],"gform-image-choice-md":["https:\/\/www.cinc.com\/wp-content\/uploads\/proteccion-datos-ai.webp",400,225,false],"gform-image-choice-lg":["https:\/\/www.cinc.com\/wp-content\/uploads\/proteccion-datos-ai.webp",600,338,false]},"uagb_author_info":{"display_name":"F\u00e0tima Duran","author_link":"https:\/\/www.cinc.com\/ca\/author\/fatima\/"},"uagb_comment_info":0,"uagb_excerpt":"Quan la IA no ent\u00e9n que est\u00e0s exercint un dret, el problema no \u00e9s t\u00e8cnic: \u00e9s legal. Descobreix qu\u00e8 exigeix ara l\u2019AEPD.","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/posts\/30782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/comments?post=30782"}],"version-history":[{"count":4,"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/posts\/30782\/revisions"}],"predecessor-version":[{"id":30793,"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/posts\/30782\/revisions\/30793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/media\/30784"}],"wp:attachment":[{"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/media?parent=30782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/categories?post=30782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/tags?post=30782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}