{"id":25460,"date":"2024-06-03T12:47:00","date_gmt":"2024-06-03T11:47:00","guid":{"rendered":"https:\/\/www.cinc.com\/?p=25460"},"modified":"2024-06-04T09:42:26","modified_gmt":"2024-06-04T08:42:26","slug":"el-cas-meta-la-importancia-de-protegir-les-dades-dels-usuaris-davant-les-eleccions-al-parlament-europeu","status":"publish","type":"post","link":"https:\/\/www.cinc.com\/ca\/el-cas-meta-la-importancia-de-protegir-les-dades-dels-usuaris-davant-les-eleccions-al-parlament-europeu\/","title":{"rendered":"El cas Meta: la import\u00e0ncia de protegir les dades dels usuaris davant les eleccions del Parlament Europeu"},"content":{"rendered":"\n<p>L&#8217;Ag\u00e8ncia Espanyola de Protecci\u00f3 de Dades ha em\u00e8s una mesura cautelar contra Meta Platforms Ireland Limited, ordenant la suspensi\u00f3 immediata de les funcionalitats Election Day Information (EDI) i Voter Information Unit (VIU) en el territori espanyol. Aquesta decisi\u00f3 es pren en el context de les pr\u00f2ximes eleccions al Parlament Europeu, amb l&#8217;objectiu de protegir les dades personals dels votants procedents de Facebook i Instagram.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Motius i riscos<\/h2>\n\n\n\n<p>L&#8217;AEPD ha assenyalat que Meta est\u00e0 infringint el Reglament General de Protecci\u00f3 de Dades en planejar el tractament de dades, ja que no compleix amb els principis de licitud, minimitzaci\u00f3 de dades i limitaci\u00f3 del termini de conservaci\u00f3. Adverteix que la recopilaci\u00f3 i retenci\u00f3 d&#8217;aquestes dades podrien posar en perill els drets i llibertats dels usuaris, permetent l&#8217;elaboraci\u00f3 de perfils detallats i tractaments intrusius. Tamb\u00e9 destaca que la transfer\u00e8ncia d&#8217;aquestes dades a tercers seria una interfer\u00e8ncia desproporcionada en els drets i llibertats dels afectats, augmentant el risc d&#8217;\u00fas indegut per part de desconeguts.<\/p>\n\n\n\n<p>En la seva Circular 1\/2019, l&#8217;AEPD ressalta que l&#8217;\u00fas de Big Data, la intel\u00b7lig\u00e8ncia artificial i el microtargeting en processos electorals pot portar a la manipulaci\u00f3 i desinformaci\u00f3 mitjan\u00e7ant perfils exhaustius. Segons aquesta circular, nom\u00e9s es poden recopilar opinions pol\u00edtiques expressades lliurement en l&#8217;exercici dels drets a la llibertat ideol\u00f2gica i d&#8217;expressi\u00f3, prohibint l&#8217;\u00fas de tecnologies que dedueixin la ideologia pol\u00edtica d&#8217;una persona a partir d&#8217;altres dades personals.<\/p>\n\n\n\n<p>La decisi\u00f3 de l&#8217;AEPD envia un missatge clar a les grans tecnol\u00f2giques: la protecci\u00f3 de dades dels ciutadans d&#8217;Espanya \u00e9s una prioritat i no es tolerar\u00e0 cap infracci\u00f3 al RGPD. Aquest cas tamb\u00e9 posa en relleu la necessitat d&#8217;una regulaci\u00f3 m\u00e9s estricta de l&#8217;\u00fas de dades en l&#8217;\u00e0mbit electoral, per a evitar la manipulaci\u00f3 i la desinformaci\u00f3.<\/p>\n\n\n\n<p>Per a m\u00e9s informaci\u00f3, no dubtis a posar-te en <a href=\"https:\/\/www.cinc.com\/ca\/contacte\/\" target=\"_blank\" rel=\"noreferrer noopener\">contacte<\/a> amb el Departament de Protecci\u00f3 de Dades de CINC Assessoria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;Ag\u00e8ncia Espanyola de Protecci\u00f3 de Dades ha em\u00e8s una mesura cautelar contra Meta Platforms Ireland Limited,<\/p>\n","protected":false},"author":8,"featured_media":25455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,103],"tags":[76,167,168,169,84],"class_list":["post-25460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assessoria","category-proteccio-de-dades","tag-assessoria","tag-eleccions","tag-meta-2","tag-parlament-europeu","tag-proteccio-de-dades"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.cinc.com\/wp-content\/uploads\/2024\/06\/Fotos-Blog-CINC-WordPress-46.jpg","uagb_featured_image_src":{"full":["https:\/\/www.cinc.com\/wp-content\/uploads\/2024\/06\/Fotos-Blog-CINC-WordPress-46.jpg",1920,1080,false],"thumbnail":["https:\/\/www.cinc.com\/wp-content\/uploads\/2024\/06\/Fotos-Blog-CINC-WordPress-46-150x150.jpg",150,150,true],"medium":["https:\/\/www.cinc.com\/wp-content\/uploads\/2024\/06\/Fotos-Blog-CINC-WordPress-46-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.cinc.com\/wp-content\/uploads\/2024\/06\/Fotos-Blog-CINC-WordPress-46-768x432.jpg",768,432,true],"large":["https:\/\/www.cinc.com\/wp-content\/uploads\/2024\/06\/Fotos-Blog-CINC-WordPress-46-1024x576.jpg",960,540,true],"1536x1536":["https:\/\/www.cinc.com\/wp-content\/uploads\/2024\/06\/Fotos-Blog-CINC-WordPress-46-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.cinc.com\/wp-content\/uploads\/2024\/06\/Fotos-Blog-CINC-WordPress-46.jpg",1920,1080,false],"gform-image-choice-sm":["https:\/\/www.cinc.com\/wp-content\/uploads\/2024\/06\/Fotos-Blog-CINC-WordPress-46.jpg",300,169,false],"gform-image-choice-md":["https:\/\/www.cinc.com\/wp-content\/uploads\/2024\/06\/Fotos-Blog-CINC-WordPress-46.jpg",400,225,false],"gform-image-choice-lg":["https:\/\/www.cinc.com\/wp-content\/uploads\/2024\/06\/Fotos-Blog-CINC-WordPress-46.jpg",600,338,false]},"uagb_author_info":{"display_name":"F\u00e0tima Duran","author_link":"https:\/\/www.cinc.com\/ca\/author\/fatima\/"},"uagb_comment_info":0,"uagb_excerpt":"L'Ag\u00e8ncia Espanyola de Protecci\u00f3 de Dades ha em\u00e8s una mesura cautelar contra Meta Platforms Ireland Limited,","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/posts\/25460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/comments?post=25460"}],"version-history":[{"count":5,"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/posts\/25460\/revisions"}],"predecessor-version":[{"id":25484,"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/posts\/25460\/revisions\/25484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/media\/25455"}],"wp:attachment":[{"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/media?parent=25460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/categories?post=25460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cinc.com\/ca\/wp-json\/wp\/v2\/tags?post=25460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}